This story appears in the December 12, issue of Forbes. When Whitney Wolfe Herd started planning an October launch party for a new product at Bumble, America's fastest-growing dating-app company, she was deliberate in her choice of venue: the Manhattan space that for 57 years hosted the Four Seasons restaurant, where regulars like Henry Kissinger, Vernon Jordan, Edgar Bronfman and Stephen Schwarzman created the ultimate power lunch. The space now has a new name, new management and a new menu. And, as Herd insists, a new perspective on business. That table surely now includes the year-old Herd, who has changed the tenor of dating dynamics.
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In the meantime, we are sincerely sorry. That statement is not, nor has it ever been our stance on the matter. You know exactly how it happened. Stop playing in my face. You know exactly what you did and why. Take responsibility. You sound stupid just own up to it.
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It might be hard to imagine or remember, but there was once a time when going on a date with a stranger you met online was a strange concept—frowned upon, even. Today, however, millennials have led the charge on transforming the dating industry and making online dating universally accepted. If you continue to have doubts, consider that there are now over 1, dating apps or websites looking to draw single men and women to their product, and to match them with one another. Though matchmaking is one of the oldest industries in existence, online matchmaking is now having a moment of its own.