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Arseniuk, a writer in New York, plunged into both about six months ago after the end of a three-year relationship. She says the phone app is particularly handy. It's about exploring all avenues and putting yourself out there. The mobile dating segment is projected to double its revenue over the next five years. This Valentine's Day, fewer singles searching for love are tethered to laptops or those other technological relics: desktops. Just as other industries have watched online traffic and business migrate from the Web to mobile devices, the dating industry has been rolling out apps that are connecting hearts, and breaking them, in surprising new ways and splintering an audience once captured almost exclusively by the goliaths of online dating.
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Dating Services in the US The Dating Services industry has exhibited strong growth over the past five years as a growing number of consumers use the internet to seek love. The proliferation of broadband internet connections and greater legitimacy surrounding online dating has helped the industry outpace the overall economy and capture a rising share of the consumer dollar. Furthermore, companies that are able to take advantage of rising smartphone adoption in the United States have been highly successful, with many operators offering services exclusively through mobile apps. Consumer demand for online dating and matchmaking services is growing due to fading social stigmas associated with online dating and busy work schedules that limit alternative ways of meeting potential partners.
Vancouver, Canada-based PlentyOfFish was launched in by Markus Frind, and currently has more than 3 million active users, according to its website. In general, online dating sites and apps are becoming increasingly popular with the American public. According to a Pew Research Center study , approximately 11 percent of American adults have used an online dating site or a mobile dating app, and market research firm IBISWorld predicts the dating industry in the U. Next Article -- shares link Add to Queue. Image credit: Coffee Meets Bagel.